Nissan Altima’s Strategic Changes: What’s new for 2015

Changes for the new model year address customer feedback and enhance Altima’s positioning against the competition.

To appeal to value-conscious buyers, 2.5 S now comes standard with a manual driver’s seat. That aligns with what Nissan’s primary competitors offer on comparable trim levels. The 6-way power driver’s seat, which remains a popular feature, is now offered on 2.5 S as the Power Driver’s Seat Package.

Altima

Changes for 2015 address the high priority placed on power 
seats by buyers who are interested in upper trim levels.

For buyers seeking higher trim levels, Nissan research shows that seating comfort and adjustability are high on buyers’ shopping lists. As a result, the 8-way power driver’s seat and power lumbar support are now standard on 2.5 SV and 3.5 SV. To increase the value proposition of 2.5 SV, fog lights are also standard.

2.5 SL and 3.5 SL add a power front-passenger’s seat, matching what Altima’s primary competitors offer on comparable trim levels.

Buyers in this segment also value safety and technology features, so the contents of the Technology Package — NissanConnect℠ with Navigation and Mobile Apps, Lane Departure Warning, Blind Spot Warning, and Moving Object Detection — are now standard on 3.5 SV and 3.5 SL. None of Altima’s primary competitors offer all of these features, which enhances the competitiveness of Altima’s top trim levels.

In other changes for 2015, beige interior trim is revised. For complete information, see 2015 Altima vehicle information on Virtual Academy.

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